The BCT Group

MARKETING ♦ COMMUNICATIONS ♦ WEBSITES

Branding
Websites done right

Websites Done Right Why Industry Best Practices Matter More

In a visual-based society, messages must be delivered in seconds, words matter, and a growing rule for copy is "less is more."

Let’s face it, the art of delivering copy is changing and companies must either adapt or be bested by competitors. The digital revolution ala websites and social media has led to whole new ways to communicate – and “how” companies communicate is now as important as the message itself. The BCT Group helps companies understand their most important touchpoints and helps to refresh the communications and messaging in ways meant to energize, mobile and ignite your business. It’s often a battle of branding and communications where those doing it best are rewarded the most.

Ways BCT Establishes Best-In-Class Communications:

  • Communications Audit – understanding which communications are out there is part of it but the more important step is identifying the top assets your company uses to communicate
  • Touchpoint Analysis – this identifies critical touchpoints by combining an understanding of your top assets with an understanding of how your customers commonly interact with your company
  • Best-In-Class Communications – from websites to corporate brochures to case studies, BCT provides best-in-class communications designed to create maximum, positive impact

To learn more about these or other services, Contact The BCT Group today.


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