Websites Done Right
Why Industry Best Practices Matter
In a visual-based society, messages must be delivered in seconds, words matter, and a growing rule for copy is "less is more."
Let’s face it, the art of delivering copy is changing and companies must either adapt or be bested by competitors.
The digital revolution ala websites and social media has led to whole new ways to communicate – and “how” companies
communicate is now as important as the message itself. The BCT Group helps companies understand their most important
touchpoints and helps to refresh the communications and messaging in ways meant to energize, mobile and ignite your
business. It’s often a battle of branding and communications where those doing it best are rewarded the most.
Ways BCT Establishes Best-In-Class Communications:
- Communications Audit – understanding which communications are out there is part of it but the more important
step is identifying the top assets your company uses to communicate
- Touchpoint Analysis – this identifies critical touchpoints by combining an understanding of your
top assets with an understanding of how your customers commonly interact with your company
- Best-In-Class Communications – from websites to corporate brochures to case studies,
BCT provides best-in-class communications designed to create maximum, positive impact
To learn more about these or other services, Contact The BCT Group today.